Synthesis Fit
THE OBJECTIVE
Taylor, the founder, of Synthesis right off the bat had a brilliant vision for the brand - one that immediately stands out from the rest of the LA Fitness/Wellness studios. The whole idea of Synthesis is to mix modern and traditional fitness practices with community and wellness - in the form of Muay Thai HIIT, Strength Training, Mobility, Yoga, and Meditation. It is a gateway into the world of martial arts and mindful practices that can help gain presence and intention over the mind, body, spirit connection.
So the branding had to have that modern meets traditional feel as well, with futuristic fonts, Japanese inspired ink patterns, natural AND bold action photography, and dynamic colors. The branding emulates the strength and support the brand has to offer, as well as the tranquility and intentionality of its community.
CLIENT INDUSTRY: FITNESS + WELLNESS
DESIGN NOTE
The distressed brand patterns were inspired by abstract Japanese ink art, as an homage to the brand’s practice of Muay Thai and martial arts. This creative detail creates more depth to the identity of the brand, making it more than just a fitness and wellness studio. But one of heritage, intention, and culture.
