Danielle Pascente
THE OBJECTIVE
To say this project for Danielle Pascente is a true full circle moment would be an understatement. Back in 2018 when I was just starting out, Danielle was one of my first clients and for as long as I could remember, she faced a lot of problems with her old site.
So one of the biggest goals of this project was to create something that made her life EASIER - less fires to put out, no downtime, and backend systems that saved her time and made her more money.
By switching her over to Squarespace from Wordpress, doing a massive reorganization of her copy and content, and making every way to work out with her obvious and enticing, I’d say this site was worth the wait. Now she has entire custom Squarespace site that caters to every corner of her unique brand, multi-faceted business, and loyal community.
CLIENT INDUSTRY: FITNESS
WEBSITE PLATFORM: SQUARESPACE
DESIGN NOTE
Before working with us, Danielle’s call to actions were sort of scattered in various parts of her social platforms and old website.
With her new site, we made every call to action as clear and accessible as possible - whether that’s meeting her #DPFITCREW community, buying one of her bestselling challenge and signature training guides, or joining her for live workouts on the FitOn App.
The minute you enter the site, you’ll never have to guess how you can start working out with Danielle and her community.
WATCH ME DESIGN THE BRAND + WEBSITE
