Saltman Psych
THE OBJECTIVE
As a leader in women’s mental health with over 10 years of experience as a licensed clinical psychologist, Dr. Christina Saltman came to us wanting more than just a new website and branding. She wanted to establish herself as a leader and individual practice in a space she’s been working in for years. So this project was about setting the strong foundation she deserves to position herself as the professional and expert she is.
On the other hand, we wanted to differentiate her from the very typical clinical and stale feeling competitors in her industry. Although her work is very clinical, we knew it didn’t need to completely dictate the entire brand essence. Our goal was to make her expertise AND warm, holistic personality show through. That way, potential clients can start building a connection with her right when they enter the site or come across her brand.
CLIENT INDUSTRY: PSYCHOLOGY
WEBSITE PLATFORM: SQUARESPACE
DESIGN NOTE
The brand mark uses a more clinical and symbolic look. The three lines within the circle represent the signature 3 step approach of the SPS brand: Immediate relief/symptom management, finding balance and joy in interpersonal relationships, and creating meaning and purpose in life.
In addition, the wavy lines are divided by a single vertical line in the middle to symbolize the before and after for clients in therapy - with the left side wave tilting down and the right side tilting up. This further represents how therapy can make those low moments better, providing optimism, hope, and solutions. Lastly, the shape of the waves abstractly create together resembles an “s", referring back to the Saltman name.
