Lexfish Pilates
THE OBJECTIVE
The goal of this rebrand and website overhaul was to make it more LEXFISH, more personal, more unique than your standard fitness membership site. Because to know her is to know that she has a special essence and methodology around her practice. One that focuses on not the way you look, but how you feel on the mat and in all areas of life.
That being said, we sprinkled a ton of cool animations, loading transitions, some of her fave personal sayings, and had the privilege to use some insane photography by Maddie Cordoba that captures her and her incredible community so well.
Because let’s face it, people want to see themselves in someone’s brand. That’s how followers turn into subscribers, members, and avid lovers of a brand.
CLIENT INDUSTRY: FITNESS
WEBSITE PLATFORM: SQUARESPACE
DESIGN NOTE
A few highlights from the website:
Community is a pivotal part of her brand and we wanted to creatively highlight them as much as we could. Because when you see real people and their authentic connection with a brand, you’ll believe that brand is the real deal too.
People usually stick to a workout they love because of the instructor so if you’ve never heard of or gotten to know Lex, we wanted to showcase her personality and uniqueness so you could. Check out the fun, interactive, and exciting About page on her site!
We sprinkled CTAs for her app and membership throughout the site clearly and in a variety of formats because how does the old saying go? “It takes 7 interactions with a product for someone to buy it?”
