Janith Chang

THE OBJECTIVE

As a Hong Kong-based energy healer and meditation leader, the brand essence and style for Janith Chang is grounded in fluid simplicity. With a mixture of unique and modern typography, abstract and geometrical logo design, and etherial patterns, the entire look is as intentional as her offerings and practices. From the avant garde website layout to the ethereal imagery, all of the design elements allow her to stand out drastically amongst the competitors in her industry, all in an extremely aligned and authentic way.

CLIENT INDUSTRY: SPIRITUALITY + SELF-DEVELOPMENT

WEBSITE PLATFORM: SHOWIT

DESIGN NOTE

Janith wanted to embrace imperfection and exude that through her branding, which really challenged me to take my somewhat linear way of thinking and make it well, nonlinear. Coloring outside the lines. Because in her soul embodiment work, that’s really what it’s all about: embracing our imperfections and heal in whichever way one needs to. As a result, we combined fluid typography, a nontraditional layout throughout the website, and animations that literally make you stop and pause to take a breathe. Talk about soul embodiment.

The Experience

“I cannot thank you enough for bringing my intuitive vision to life. I literally had a vision for what I wanted it to look and feel like back in January, and you have brought it to life in a way that perfectly encapsulated the essence of my brand and is even more amazing and even more resonant than I could have envisioned. Thank you for always being so receptive to feedback and always reading through my million notes and requests. Honestly, you are a star. You have such an incredible eye for aesthetics and are such a talented and intuitive designer."

KIND WORDS FROM JANITH CHANG

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