Karena Dawn
THE OBJECTIVE
As a mental health advocate, wellness entrepreneur, New York Times best-selling author, and founder of Tone It Up, Karena Dawn is a multifaceted, grounded, and thoughtful human in whichever space she makes her mark in. So her branding, website, and podcast design had to be just as powerful as she is.
CLIENT INDUSTRY: WELLNESS + SELF-DEVELOPMENT
WEBSITE PLATFORM: SHOWIT
DESIGN NOTE
The curves in all three of the “A”/”a”’s in both of the logos represents the ups and downs of life - mentally, physically, and spiritually - as well as her purpose of being a beacon of hope, inspiration, and guidance. Whereas the stacked ”KD” initials - one being upright and the other being upside down - pays homage to the yin and yang symbol, that there is both light and darkness in life, and you can’t experience one without the other.
