CocoGlow Herbal

THE OBJECTIVE

At the beginning of the project, Nicole and Emily, the founders of CocoGlow Herbal, came to us with a very intentional goal - to rebrand in a way that would translate and educate their holistic approach to wellness and their powerful ingredients to their customers.

With that, we wanted to tell the story of each of their Herbal Blends not just through the descriptions and text on the packaging but the illustrations, shapes, and colors too. On each label, you’ll find a unique illustration of the ingredients in the blend and a color to differentiate what each blend is for - ie. pink = beauty blend, green = daily detox, etc. Lastly, the dynamic layout of the text with the shapes on the label makes it easier for the consumer to digest each piece of information (no pun intended), all while standing out on the shelves.

Overall, the brand essence we created for CocoGlow is both empowering and balanced, with grounded undertones of warmth and wisdom. Just like the products themselves.

CLIENT INDUSTRY: HERBALS + WELLNESS

DESIGN NOTE

There’s more meaning to the “CG” brand mark than meets the eye. The merging of the lowercase C and G initials represents the symbiotic relationship of your plant-based herbal blends. That through their unique combinations and formulas, each one creates a specific wellness benefit that can transform one’s well-being from the inside out. All without being too on-the-nose. Lastly, the use of the circle in the brand mark is consistent with the circle used within the packaging, as a symbol of your holistic approach to wellness.

SEE THE PACKAGING BEFORE + AFTER

The Experience

“We absolutely loved working with Chloe. Of course her work is beautiful, but more than that, she is an amazing listener. She really heard and understood who we are as a company and was able to bring that through in her designs. When we first read the Brand Essence description in our Brand Guide, it was perfect. We had never been able to put it into the right words ourselves. Our new branding and packaging is stunning, and we get compliments on it all the time. One of our friends even told us it "looks like us.”

One of the best things about working with Chloe is her organizational skills. She runs a tight ship when it comes to project management, which was great for us, as that is not one of our strengths. Her deadlines, follow-up, support, and project management tool helped us to stay on track and finish our branding project as efficiently as possible. The project expectations were very clearly laid out before we started working together.  We knew exactly what to expect, and she kept us on track every step of the way.”

KIND WORDS FROM NICOLE + EMILY, FOUNDERS OF COCOGLOW HERBAL

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