Busy Being Bridget
THE OBJECTIVE
As a PA-C and MPH, Busy Being Bridget is a leader in the skincare content creation and education space, with thousands of followers that look to her for the best, science-backed advice on all things skin and beauty. Before working with us, she had never gone through the branding process and it was time for her growing brand to feel like just that, a brand. The brand essence and style for Busy Being Bridget is approachable, sophisticated and beaming with fun, confident energy. The reasoning behind this approach is to establish the Busy Being Bridget brand as a leader in the skincare + lifestyle content space in an original way compared to her competitors. In addition, to attract her ideal audience who value her brand not just for it’s exciting and unique look and feel, but as a long term, trusted resource.
CLIENT INDUSTRY: SKIN + BEAUTY CONTENT CREATION
DESIGN NOTE
The brand marks play with a more abstract look to symbolize multiple parts of the brand. First, the two B outlines adjacent to each other represent the Bridget by day as a health/skincare professional and the Bridget outside of the office, the one who is a mother, wife, and friend we all love to connect with. Second, the layers of each B shape allude to the 3 layers of the skin, since the primary focus of the brand is skincare + education.
WATCH ME DESIGN THE LOGOS
