Brooke Taylor
THE OBJECTIVE
As a world-renowned B2B and B2C executive coach and consultant, Brooke Taylor is redefining the paradigm of success for conscious leaders and corporations. She's a sophisticated corporate rebel but in a feminine, uplifting light, specifically known for her Success Wound coaching and New Paradigm of Success method. Not only does she help female executives redefine their meaning of success, but move through their burn out to find even greater meaning and joy in their careers. And in the end, a more balanced, aligned life.
So our objective was to create a brand that would exhibit both Brooke’s years of corporate expertise and convey the profound empowerment of her work. Therefore, attracting her ideal clients. With use of modern and feminine typography, lots of negative space, and minimal symbolism, the brand essence is exciting, approachable, and professional, with subtle ethereal undertones.]
Since working together, Brooke’s business has taken off with a significant increase in her SEO rankings, more aligned clients, and she was able to develop her first signature group program, which quickly sold out.
CLIENT INDUSTRY: EXECUTIVE COACHING
WEBSITE PLATFORM: SQUARESPACE
DESIGN NOTE
The brand mark uses a more abstract and experimental look as a nod to the messaging of the brand about a new paradigm. The two triangles, often depicted as the symbol of a paradigm, are stacked on top of each other, with a diamond in the center. Not only does this allude to the “A” in the main logo, but overall, it represents the idea of a paradigm shift and alignment with a greater purpose.
