The branding and web design project for LiveMadWell was one of the most expansive ones for me, experimenting with so many edgy new styles, color schemes and bold, artistic undertones. Madeleine wanted her brand to be sophisticated and editorial, but with hipster-cool elements to give it a little something extra! We pulled major inspo from brands like Man Repeller and R+Co to create this final aesthetic. Especially those trendy eyes!