Karena Dawn

BRANDING
WEB DESIGN
Podcast Art

SERVICES

INDUSTRY

HEALTH + WELLNESS

THE DETAILS

As a mental health advocate, wellness entrepreneur, New York Times best-selling author, and founder of Tone It Up, Karena Dawn is a multifaceted, grounded, and thoughtful human in whichever space she makes her mark in. So her branding, website, and podcast design had to be just that.

The curves in all three of the “A”/”a”’s in both of the logos represents the ups and downs of life - mentally, physically, and spiritually - as well as her purpose of being a beacon of hope, inspiration, and guidance. Whereas the stacked ”KD” initials - one being upright and the other being upside down - pays homage to the yin and yang symbol, that there is both light and darkness in life, and you can’t experience one without the other. 

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