(in)body

by Kate Van Horn

PROJECT :  branding
LOCATION:  Los Angeles, CA

Working with the multi-talented Kate Van Horn, founder of Good Fest, on her new brand was beyond exciting. With her stylistic vision and holistic mentality, creating the logos for (In)Body was all about meaning, intention, and playful minimalism. With circles, half circles, and movement playing a key part in her new class, we wanted the logos to represent just that.